On Wednesday, American Media, Inc. (AMI) and the IFBB Professional League announced the debut of Joe Weider's Pro World Cup in Berlin, Germany will be postponed until 2010.
"Since taking over Weider Publications and Joe Weider's Olympia Weekend in 2004, AMI has been dedicated to expanding bodybuilding not only in the United States, but across the world," AMI Chairman, President and CEO David Pecker said. "Our intention in launching Joe Weider's Pro World Cup is to continue those efforts by hosting an event on par with the biggest and best in the United States.
"Unfortunately, due to the current economic conditions in both America and Europe, it became increasingly apparent that matching the high standards we set every year with Olympia Weekend would be an extremely difficult task. As such, we will be postponing the inaugural Pro World Cup until 2010 in order to ensure that we will be giving the European fans the best possible bodybuilding experience."
In 2010, Joe Weider's Pro World Cup will be held at Messe Berlin in Berlin, Germany on October 6-10, two weeks after Olympia Weekend. As originally planned, the weekend will include the European Pro Championships, a Powerlifting Supershow, a European FLEX Bikini Model Search and a Superstar Seminar.