2019 Olympia Page

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TRIFECTA SCORES 5-YEAR TITLE SPONSORSHIP OF JOE WEIDER’S OLYMPIA FITNESS & PERFORMANCE WEEKEND

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JUNE 25, 2019, SACRAMENTO Trifecta, the nation’s largest organic meal delivery service, announced today that it has been named Title Sponsor of Joe Weider’s Olympia Fitness & Performance Weekend. As part of a significant, long-term commitment, Trifecta has secured Title Sponsorship rights to the American Media-owned fitness industry showcase event for the next five years.

Now in its 55th year, Olympia Weekend welcomes more than 70,000 serious fitness enthusiasts to the Las Vegas Convention Center for its Fitness & Performance Expo. Held in conjunction with the prestigious Mr. Olympia contest, staged at the Orleans Arena, the event stands tall as the most coveted title in the world of professional physique competition.

“Our commitment to expanding our reach across the entire healthy living community is what led us to Trifecta,” explains Chief Olympia Officer Dan Solomon. “Meal delivery has become a true game-changer throughout the fitness industry. Trifecta’s service, food quality, and leadership have helped them climb to the top of their category.”

“It’s a tremendous honor to join forces with the world’s most influential fitness event as its title sponsor.” Trifecta CEO Greg Connolly adds, “Legends like Arnold Schwarzenegger made their name via the Olympia, and it is to this day the world’s greatest showcase of training and diet hands down. Trifecta is the perfect fit as a title sponsor, providing the highest-level meal delivery and nutrition program on the planet that has helped sitting champions like Shawn Rhoden rise to the top of the sport. We couldn’t be more excited about this partnership.”

In addition to its high visibility throughout Olympia Weekend, Trifecta will reach additional audiences by way of American Media’s newsstand and digital media properties, with an audience reach of more than 120 million.

Eliminating shopping, cooking and cleaning, Trifecta’s food uses organic produce that is never frozen and wild caught, grass-fed proteins. Additionally, Trifecta offers an A La Carte section that allows consumers the flexibility to design their own healthy meals based on their macronutrient needs. All food items and fully cooked meals arrive in a refrigerated case, are vacuum sealed and ready to eat. Trifecta also ships directly to consumers’ doors in all 50 states.

Recently, Trifecta became the Official Meal Delivery Partner of the PGA TOUR, PGA TOUR Champions and the Web.com Tour. Prior to this, Trifecta became the UFC’s first-ever Official Meal Delivery Partner in 2018. Creating a new sponsorship category for the UFC, this was followed by the launch of their comprehensive nutritional support program in 2019 called Trifecta Fight Prep.  Trifecta is also a Title Sponsor of Team USA Weightlifting and the CrossFit Games.

Along with current Olympia champions such as Angelica Teixeira, Shawn Rhoden, Breon Ansley and former four-time Champion Jay Cutler, Trifecta has fed many athletes and celebrities such as PGA TOUR players Scott Stallings and Camilo Villegas,  “Fittest Man on Earth” Rich Froning, actor Liam Hemsworth, Wonder Woman/Justice League actor and CrossFit star Brooke Ence, Detroit Lions tight end Luke Willson, and UFC bantamweight champion Cody Garbrandt along with more than 200 additional NFL players, celebrities and celebrity athletes.

To learn more about Olympia Weekend visit MrOlympia.com. For more information on Trifecta’s Meal Delivery plans, visit TrifectaNutrition.com.

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Bodybuilding Legend Jay Cutler Selected

2019 Honorary Olympia Weekend Ambassador

 Joe Weider’s Olympia Fitness & Performance Weekend has selected Jay Cutler as its 2019 honorary ambassador. Regarded as one of this generation’s most popular bodybuilders, Cutler won the prestigious Mr. Olympia title four times (2006,2007, 2009, 2010) while establishing himself as one of his sport’s most admired and celebrated champions.

In his role as this year’s honorary ambassador, Cutler’s presence will be felt throughout Olympia Weekend with a series of planned appearances and opportunities for fans to meet the man responsible for some of bodybuilding’s most unforgettable moments.

Chief Olympia Officer Dan Solomon explains, “Jay Cutler’s story has been well documented and his epic rivalry with the great Ronnie Coleman captivated fans from around the world. It’s been six years since he last competed, but his popularity continues to soar. Jay’s commitment to our military, his regular visits to military bases around the world, and his charitable work are a big reason why we’ve selected him for this honor.”

Scheduled for September 12-15, Olympia Weekend has enjoyed significant momentum in recent weeks following a series of sponsor commitments and an expanded expo strategy, creating a heightened experience for fitness and muscle building enthusiasts attending the Olympia from around the world.

When informed that he was selected as this year’s Honorary Olympia Weekend Ambassador, Cutler stated, “This is an incredible honor. The Olympia is a big part of my journey and it has changed so many lives in such a positive way. I’ve been a part of countless events around the world, but there’s nothing quite like Olympia Weekend. If you’ve never experienced the Olympia, this is definitely the year to attend. I’m already looking forward to it.”

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All 8 Divisions to be Settled on Main Arena Stage, Prize Money to Increase for Women! 

Joe Weider’s Olympia Fitness & Performance Weekend continues to make headlines.  After announcing apromotional relationship with mega-star Mark Wahlberg, Chief Olympia Officer Dan Solomon headed to New York to make a series of announcements involving the IFBB Pro portion of Olympia Weekend.

During a visit to the podium at Saturday night’s sold-out New York Pro, Solomon revealed that the Finals forboth the Men’s Physique Olympia and Women’s Physique Olympia will now be held on the main arena stage, which means for the first time in the history of the event the champions of all 8 Olympia prodivisions will be crowned during the Friday & Saturday evening arena finals.

After making the announcement, Solomon stated, “We’ve worked hard to maximize the Olympia experience for all competitors.  These are the best of the best and they deserve every opportunity to stand on the sport’s most prestigious stage. Our producer for the weekend, Tamer El-Guindy, has a lot planned for both the Friday evening and Saturday evening arena productions.”

Jim Manion, president of the IFBB Professional League, explains, “These changes are great for the fans as well as the athletes. This means that every competitor, in all divisions, can train to one day stand on theOlympia arena stage.”

Additionally, the Olympia’s 212 Bodybuilding Final has been moved to Friday night with its champion crowned at the end of the evening.  Solomon adds, “The crowning of the 212 champion is a great way to end the Friday evening show.  The 212 athletes will also benefit from the chance to compete in a more standard one-day format.”

While details have yet to be announced, Solomon indicated that plans are currently in the works to increase prize money in the women’s divisions.  “The women have become such an important part of the Olympia experience and we are planning to award more total prize money to the women than any event in the history of the sport.”

Olympia Weekend is set for September 12-15 in Vegas. Visit MrOlympia.com for tickets, sponsorship and exhibitor opportunities.

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The Olympia Fitness & Performance Weekend is regarded as the super bowl of the fitness industry.  While much of the focus centers around the chiseled physiques and world class athletes that invade Sin City in mid-September, in the middle of it all are the fitness industry’s most influential brands.  The Olympia Fitness & Performance Expo is the gathering place for the fitness industry’s most celebrated companies … and the most dedicated health & fitness enthusiasts in the world.  For more info visit www.MrOlympia.com. – OLYMPIA LLC

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JOE WEIDER’S OLYMPIA FITNESS & PERFORMANCE WEEKEND FUELED BY NEW SPONSORS AND RENEWED VISION

NEW YORK, April 8, 2019 — Joe Weider’s Olympia Fitness & Performance Weekend, the fitness industry’s showcase event, is enjoying significant momentum thus far in 2019 with a flurry of new sponsorship commitments and revenue opportunities.   Gold level VIP Packages have already sold out and individual tickets have just gone on sale for the September 12-15th Las Vegas event.

American Media, LLC Chairman & CEO David J. Pecker explains, “Under the direction of our new Chief Olympia Officer Dan Solomon, the production team is full speed ahead. And with a total prize purse of nearly $1.5 million, including $400,000 to the Mr. Olympia champion, the 2019 Olympia competition is the most lucrative competition in the category, by a wide margin. I’m also excited to share that plans are currently in the works to increase prize money for the women’s events to an all-time high.”

Mr. Solomon added that his focus is on elevating the overall fan experience. “The Olympia Expo, a central part of the weekend, has emerged as a destination for the most innovative and respected health and fitness companies to showcase their products,” he said.  Held at the Las Vegas Convention Center, this year’s expo will welcome an even broader cross-section of the global fitness movement.  American Media’s newsstand presence and digital media properties, with an audience reach of more than 120 million, are positioning this year’s Olympia to be the most heavily promoted fitness event of all time.

As part of a plan to bring a fresh set of eyes to the overall production, Solomon recently named Tamer El-Guindy to serve as the event’s producer. Widely considered one of the fitness industry’s most experienced event promoters, El-Guindy will oversee the execution of the five-day event. Long time Muscle & Fitness and Flex Magazine insider Angelica Nebbia has been promoted to Olympia Coordinator while Cayden Riley moves into the role of Olympia Communications Director.

Jim Manion, president of the NPC and the IFBB Professional League adds, “It’s only April and we’re already seeing a lot of excitement building around this year’s Olympia. Looking forward to seeing our NPC and Pro League family in Vegas in September. This is one you don’t want to miss.” Manion added that Robin Chang, formerly the producer of Olympia Weekend, will now transition to a full-time role as International Director for the NPC Worldwide and the IFBB Professional League and will oversee coordination and scheduling for the global expansion of the two organizations.

“The Olympia started out simply as a bodybuilding contest,” says Mr. Solomon. “As the years passed, it grew into a weekend-long fitness extravaganza.  Now, in its 55th year, the Olympia stands tall as a global brand, an international symbol of achievement, and one of the fitness industry’s most prestigious and celebrated traditions. Keep an eye out for some exciting announcements in the coming weeks.”

To learn more about sponsorship and exhibitor opportunities, as well as tickets and remaining VIP packages, visit www.MrOlympia.com.

About American Media, LLC

American Media, LLC owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. American Media’s titles include Us Weekly, Star, OK!, In Touch, Life & Style, Closer, Men’s Journal, Muscle & Fitness, Powder, Snowboarder, Surfer, Bike, Mr. Olympia Contest, National Enquirer and other celebrity and teen titles. American Media also manages nineteen different digital sites including Usmagazine.com, OKmagazine.com, RadarOnline.com, Intouchweekly.com, Lifeandstylemag.com, Closerweekly.com, MensJournal.com, MuscleandFitness.com, Powder.com, Surfer.com and other digital and social properties.  American Media’s magazines have a combined total circulation of 5.7+ million and reach approximately 49.4 million men and women each month. American Media’s digital properties reach approximately 65 million unique visitors monthly.

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Bodybuilding Legend Jay Cutler Selected

2019 Honorary Olympia Weekend Ambassador

Joe Weider’s Olympia Fitness & Performance Weekend has selected Jay Cutler as its 2019 honorary ambassador.  Regarded as one of this generation’s most popular bodybuilders, Cutler won the prestigious Mr. Olympia title four times (2006,2007, 2009, 2010) while establishing himself as one of his sport’s most admired and celebrated champions.

In his role as this year’s honorary ambassador, Cutler’s presence will be felt throughout Olympia Weekend with a series of planned appearances and opportunities for fans to meet the man responsible for some of bodybuilding’s most unforgettable moments.

Chief Olympia Officer Dan Solomon explains, “Jay Cutler’s story has been well documented and his epic rivalry with the great Ronnie Coleman captivated fans from around the world.   It’s been six years since he last competed, but his popularity continues to soar.  Jay’s commitment to our military, his regular visits to military bases around the world, and his charitable work are a big reason why we’ve selected him for this honor.”

Scheduled for September 12-15, Olympia Weekend has enjoyed significant momentum in recent weeks following a series of sponsor commitments and an expanded expo strategy, creating a heightened experience for fitness and muscle building enthusiasts attending the Olympia from around the world.

When informed that he was selected as this year’s Honorary Olympia Weekend Ambassador, Cutler stated, “This is an incredible honor. The Olympia is a big part of my journey and it has changed so many lives in such a positive way. I’ve been a part of countless events around the world, but there’s nothing quite like Olympia Weekend.  If you’ve never experienced the Olympia, this is definitely the year to attend.  I’m already looking forward to it.”

Tickets and exhibitor opportunities for the Las Vegas event are now available at MrOlympia.com.