The Olympia Fitness & Performance Weekend is regarded as the super bowl of the fitness industry. While much of the focus centers around the chiseled physiques and world class athletes that invade Sin City in mid-September, in the middle of it all are the fitness industry’s most influential brands. The Olympia Fitness & Performance Expo is the gathering place for the fitness industry’s most celebrated companies … and the most dedicated health & fitness enthusiasts in the world. For more info visit www.MrOlympia.com. – OLYMPIA LLC
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JOE WEIDER’S OLYMPIA FITNESS & PERFORMANCE WEEKEND FUELED BY NEW SPONSORS AND RENEWED VISION
NEW YORK, April 8, 2019 — Joe Weider’s Olympia Fitness & Performance Weekend, the fitness industry’s showcase event, is enjoying significant momentum thus far in 2019 with a flurry of new sponsorship commitments and revenue opportunities. Gold level VIP Packages have already sold out and individual tickets have just gone on sale for the September 12-15th Las Vegas event.
American Media, LLC Chairman & CEO David J. Pecker explains, “Under the direction of our new Chief Olympia Officer Dan Solomon, the production team is full speed ahead. And with a total prize purse of nearly $1.5 million, including $400,000 to the Mr. Olympia champion, the 2019 Olympia competition is the most lucrative competition in the category, by a wide margin. I’m also excited to share that plans are currently in the works to increase prize money for the women’s events to an all-time high.”
Mr. Solomon added that his focus is on elevating the overall fan experience. “The Olympia Expo, a central part of the weekend, has emerged as a destination for the most innovative and respected health and fitness companies to showcase their products,” he said. Held at the Las Vegas Convention Center, this year’s expo will welcome an even broader cross-section of the global fitness movement. American Media’s newsstand presence and digital media properties, with an audience reach of more than 120 million, are positioning this year’s Olympia to be the most heavily promoted fitness event of all time.
As part of a plan to bring a fresh set of eyes to the overall production, Solomon recently named Tamer El-Guindy to serve as the event’s producer. Widely considered one of the fitness industry’s most experienced event promoters, El-Guindy will oversee the execution of the five-day event. Long time Muscle & Fitness and Flex Magazine insider Angelica Nebbia has been promoted to Olympia Coordinator while Cayden Riley moves into the role of Olympia Communications Director.
Jim Manion, president of the NPC and the IFBB Professional League adds, “It’s only April and we’re already seeing a lot of excitement building around this year’s Olympia. Looking forward to seeing our NPC and Pro League family in Vegas in September. This is one you don’t want to miss.” Manion added that Robin Chang, formerly the producer of Olympia Weekend, will now transition to a full-time role as International Director for the NPC Worldwide and the IFBB Professional League and will oversee coordination and scheduling for the global expansion of the two organizations.
“The Olympia started out simply as a bodybuilding contest,” says Mr. Solomon. “As the years passed, it grew into a weekend-long fitness extravaganza. Now, in its 55th year, the Olympia stands tall as a global brand, an international symbol of achievement, and one of the fitness industry’s most prestigious and celebrated traditions. Keep an eye out for some exciting announcements in the coming weeks.”
To learn more about sponsorship and exhibitor opportunities, as well as tickets and remaining VIP packages, visit www.MrOlympia.com.
About American Media, LLC
American Media, LLC owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. American Media’s titles include Us Weekly, Star, OK!, In Touch, Life & Style, Closer, Men’s Journal, Muscle & Fitness, Powder, Snowboarder, Surfer, Bike, Mr. Olympia Contest, National Enquirer and other celebrity and teen titles. American Media also manages nineteen different digital sites including Usmagazine.com, OKmagazine.com, RadarOnline.com, Intouchweekly.com, Lifeandstylemag.com, Closerweekly.com, MensJournal.com, MuscleandFitness.com, Powder.com, Surfer.com and other digital and social properties. American Media’s magazines have a combined total circulation of 5.7+ million and reach approximately 49.4 million men and women each month. American Media’s digital properties reach approximately 65 million unique visitors monthly.
Bodybuilding Legend Jay Cutler Selected
2019 Honorary Olympia Weekend Ambassador
Joe Weider’s Olympia Fitness & Performance Weekend has selected Jay Cutler as its 2019 honorary ambassador. Regarded as one of this generation’s most popular bodybuilders, Cutler won the prestigious Mr. Olympia title four times (2006,2007, 2009, 2010) while establishing himself as one of his sport’s most admired and celebrated champions.
In his role as this year’s honorary ambassador, Cutler’s presence will be felt throughout Olympia Weekend with a series of planned appearances and opportunities for fans to meet the man responsible for some of bodybuilding’s most unforgettable moments.
Chief Olympia Officer Dan Solomon explains, “Jay Cutler’s story has been well documented and his epic rivalry with the great Ronnie Coleman captivated fans from around the world. It’s been six years since he last competed, but his popularity continues to soar. Jay’s commitment to our military, his regular visits to military bases around the world, and his charitable work are a big reason why we’ve selected him for this honor.”
Scheduled for September 12-15, Olympia Weekend has enjoyed significant momentum in recent weeks following a series of sponsor commitments and an expanded expo strategy, creating a heightened experience for fitness and muscle building enthusiasts attending the Olympia from around the world.
When informed that he was selected as this year’s Honorary Olympia Weekend Ambassador, Cutler stated, “This is an incredible honor. The Olympia is a big part of my journey and it has changed so many lives in such a positive way. I’ve been a part of countless events around the world, but there’s nothing quite like Olympia Weekend. If you’ve never experienced the Olympia, this is definitely the year to attend. I’m already looking forward to it.”
Tickets and exhibitor opportunities for the Las Vegas event are now available at MrOlympia.com.