Brothers of Iron
Ben Weider Introduces “Brothers of Iron”
at BookExpo
By Rob Wilkins
Special Assistant to the IFBB
On
BookExpo
Brothers of Iron chronicles the life of the Weider brothers, Joe and Ben, and tells first-hand how two young boys from a poor but hard-working Jewish family in
“For nearly three years, Joe and I have been hard at work on this book,” said Ben Weider. “Through our book, Joe and I want to share our values of life and hard work with people all around the world. Anything is possible as long as you are willing to make sacrifices and have passion.”
Brothers of Iron depicts the remarkable accounts of how the Weider brothers were able to start their publishing empire, promote the benefits of supplements, become recipients of dozens of awards and honors and most importantly, motivate and inspire millions of people worldwide. In addition to forewords by Juan Antonio Samaranch, former president of the International Olympic Committee (IOC), and California Governor Arnold Schwarzenegger, the book also features 24 pages of rare photos from the Weider photo collection.
The Weiders appeared at a special book signing during the Joe Weider Olympia Weekend,
Brothers of Iron made its publishing debut in September 2006. Please visit www.amazon.com or www.sportspublishingllc.com to order the book.
PRODUCT DETAILS
Hardcover: 252 pages
Publisher: Sports Publishing (
Language: English
ISBN-10: 1596701242
ISBN-13: 978-1596701243
Product Dimensions: 8.9 x 6.2 x 1.2 inches
Shipping Weight: 1.3 pounds
Price: $24.95 US
Ben Weider and son Eric at Bookexpo America
EDITORIAL REVIEWS
Book Description
In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved. The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joe’s boyhood dreams. The little muscle magazine Joe started, working at his family’s dining room table, grew into a publishing empire. From a backyard barbell business, Joe and Ben built equipment and food supplement companies each as big as Weider Publishing. And they transformed bodybuilding into a hugely successful sport, organized under one of the largest and best-run athletic federations in the world. The Weider brothers are heroes to bodybuilders and fans all over the world.
About the Author
Joe Weider has long been recognized for his leadership, dedication, and outstanding contributions to the field of physical fitness. The honor that he is perhaps most proud of is the Distinguished Citizen Award presented to him by the Boy Scouts of America in 1991 that refers to him as "the father of fitness." Past titles include Joe Weider’s Ultimate Bodybuilding (McGraw-Hill, 1989). Joe lives in
Ben Weider is the former president of the International Federation of Bodybuilding & Fitness (IFBB), which he founded in
Mike Steere is a professional freelance writer who writes for Outside, Worth, and other magazines. Mike lives in
